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Firmenich Launches ‘Re|Generation’

Designed to rejuvenate and drive transformation of fine fragrance.

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By: Christine Esposito

Editor-in-Chief

Firmenich has launched “Re|Generation,” which it describes as a global call-to-action that embraces the radical optimism of change and examines how it will shape the future of the industry, engaging with the fragrance community, customers, consumers, artists and influencers.    “The time for a new dialogue is now, which is even more important as we navigate the current unprecedented global events,” said Jerry Vittoria, President, Fine Fragrance Worldwide. “It’s the right time for seeking new s...

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